Brand Story

NDIMBI Clothing is a South African self-confidence development brand established in 2016 during the Fees Must Fall Campaign by Sinoxolo Manengela. The founder had a high degree of interest in Entrepreneurship and followed it through his passion in Fashion Design & Styling and the pursuit of attaining Freedom in all spheres in life.  

His initial idea was to develop a concept of self-acceptance, self-confidence and self-value as a human being regardless of financial status, skin colour or creed.

The NDIMBI Concept was born through using a reverse psychology approach.

NDIMBI comes from the Xhosa language, a word meaning “ I Am Ugly”.  However, NDIMBI is not about ugliness but BEAUTY, The Beauty of Acceptance.

If you go on any social media or television, you will notice how we are bombarded with all the “ingredients “of beauty to a point where one would even sell their kidneys to meet the requirements.  NDIMBI Clothing exists to eradicate such requirements and to embrace and accept the flaws that make you, YOU!

NDIMBI is a statement of Defiance, Confidence, Acceptance, Creativity and Non-Conformity.